Daily Archives: July 3, 2022

In his enlightening Confab 2013 talk, content strategist Jon Colman posed three questions, which immediately became etched in my mind: To answer question 1 – What do people appreciate? – for their organizations and clients, content strategists meet with stakeholders and users. To answer question 2 – How do you know people like […]

Writer’s block happens to everyone. Whether you’re filtering content ideas or just sitting down to type, writer’s block can get in the way. A few minutes ago, you were reviewing ideas and preparing to create premium content for your readers, and now you just don’t know what to write. How to overcome […]

There are times when a key is thrown into your content marketing machine and you can’t tell who started it. Nothing looks different, but suddenly you’re rushing to meet deadlines, editors are stressed, and the whole process has become frantic. It’s time to take a step back and figure out where […]

You can learn some of the best things about blogging by checking out the most popular blogs in the world. These blogs are popular for a reason. And they are becoming more and more popular over time. Viral popularity feeds popularity, snowballing into a massive cultural force. I like to learn from […]

Content creation can be a difficult business in many ways. With so many techniques, formats, and channels for your content efforts. It’s easy to become paralyzed by indecision when it comes to executing your carefully crafted content marketing strategies. Regardless of the specific pain points that are hampering your content […]

This is a story of content reuse in action. At the Content Marketing Institute, we collect content marketing examples to share with our audience. We used to collect content marketing examples on an ad-hoc basis, but have recently started collecting Benin Phone Number them in a systematic way that lends itself to […]

Just over a year ago, the When I Work blog was pretty much unknown. We had loyal subscribers who knew about our employee scheduling software and contacted us regularly, but in terms of overall brand awareness, we were sorely lacking. That all changed when we made a concerted effort to engage […]

In the first place Share is a popular and user-friendly social site,  of PowerPoint slideshows and other presentation materials for your business. But could you overlook some of the platform’s most powerful features and functionality for better content marketing success? Acquired by LinkedIn in 2012, SlideShare has Bahrain Phone Number […]

I know I know. I used one of these link-bait titles. First, I used a number (which, to be honest, almost always works better than unnumbered messages). Second, I made a big promise – that content marketing dominance in an industry category is in fact possible. Well, this article is all about what […]

In the first place American Express’ OPEN Forum stands out as a content marketing success story. By recruiting professional writers and focusing on quality, the Forum OPEN team has transformed its platform into a widely read site that has become one of the best sources of customers for American Express. […]

Andrea and her team report to IBM’s Director of Enterprise Content. No marketing content. No engineering content. Not the content of a single department. Business content. This team ultimately reports to the Chief Information Officer. Their mission encompasses all parts of the organization and all types of content – ​​internal  and external, pre-sales and post-sales, technical […]

t’s time for us to develop content from a resource marketing paradigm. Providing something useful, like the dictionary defines the resource , is key to  achieving content marketing goals. We need to stop thinking about building more stuff and start thinking about how to build useful stuff that helps solve our audience’s problems in […]

Like other leading global B2B companies, BMC Software faces thorny content challenges, from telling a consistent brand story across multiple business units to providing the information customers need to help them. to evaluate, purchase and use BMC products. In 2014, BMC worked with digital experience agency Connective DX on the […]

Good content doesn’t do much if the right audience isn’t exposed to it. Most marketers know of many ways to promote content, including sharing content on Facebook, Twitter, LinkedIn, and other social media sites. Nevertheless, new ways to promote content are popping up all the time that aren’t so obvious […]

In this week’s episode, robert and I discuss why it’s important that two associations – one in germany and one in. Asia – have adopted names that incorporate content marketing. We show healthy skepticism towards articlebunny. A new website that connects writers with brands and promises to deliver engaging, high-quality […]

Anyone who’s watched a “Will It Blend?” The video knows that the answer to this question is “Of course”. iPhone? Yes. iPad? Yes. Golf balls? You bet. Created by Blendtec founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing legends. Since 2006, Dickson has starred in over 140 videos […]

Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops. ” Most marketers just don’t want to hear that. With all the exuberance around content marketing, they want to hear that if they execute against a reasonable strategy, success will come […]

In this week’s episode, robert and I announce that cmi has launched content inc., our new platform focused on the needs of entrepreneurs, business owners and start-ups. Next, we explore mary meeker’s annual technology trends report. Which is full of incredible facts and opportunities; we discuss developments in mobile, enterprise software and. […]

Effective marketing is personal marketing . The generic “10 tips” blog post and seamless email explosion can no longer be the tactic of choice in the modern marketing toolbox. While segmenting your audience in email marketing is relatively common, segmenting your readers when creating blog and article content isn’t as familiar to most marketers. In this […]

When people come to your content — your website content, for example — can they find what they need? One of the best ways to help visitors find the information they find most useful is to organize it into behind-the-scenes categories. By categories, I mean more than the kind of categories […]

In the first place As a content marketer, it’s not enough to research, write, post and repeat. You need to constantly measure the impact of your content marketing on your business. To ensure your content marketing has the impact you want it to have, you need to have the right content marketing […]

In addition, the first place In this week’s episode, Robert and I reflect on how Facebook’s dominance in online advertising is likely to grow with the launch of Instant Articles, and we challenge one author’s glowing prediction that it will become the “Pangea of ​​publishing”. We also consider the News […]

Editors are a content marketer’s best friend. As gatekeepers of influential posts, they can help content marketers reach large, engaged audiences through their own written words. Luckily for marketers, publishers also have a soft spot for quality content. In fact, my company, Influence & Co., surveyed 153 editors to get their thoughts […]

The reinvention of marketing is a road, not a door. We’ve certainly had a few adventures over the past year as we’ve helped businesses of all sizes work on elements of their content marketing journey. One of the greatest insights I’ve come across is how many content marketers go clueless when […]