His employees, however, had other ideas.
They hosted a tribute to celebrate his 11 years at the helm, featuring a gospel choir and mariachi band in the central office in London, accompanied by a . Live Skype stream on the big screen with offices in New York, New Jersey, Hong Kong, Shanghai and the distribution center in Charlton Gate Business Park, London.
However, the time-benefit ratio has definitely swung in favor of NET-A-PORTER.
In addition, Shared by thousands of people, and covered in print and online PR articles. Plus, since they hailed him as the “world’s most beloved CEO,” it likely helped NET-A-PORTER’s recruiting pipeline.
engaged content .
1. It all starts with an idea
As marketing professionals, we must always maintain a solid understanding of broader business strategy. When engaging employees, we need to China Phone Number achieve a more granular level of understanding of the base of the organization.
Employee-focused content doesn’t have to be stunt-focused. You can apply the tactics used by NET-A-PORTER without orchestrating at this scale. Find out what motivates your employees, what they do, the charities they support, upcoming team building days. Ongoing corporate social responsibility programs, and more.
In addition, Attend team meetings or ask team managers to email you regularly about any upcoming initiatives they have. These activities can help foster a . When presenting content dedicated to internal employees, communicate the message to everyone to ensure that they understand the purpose of this type . Of content and allow everyone in the company to make suggestions. Employee engaged content is not to be scripted or prescribed. In the NET-A-PORTER example, the employee’s actions and reactions are all genuine, which adds to the sincerity of the piece. If you don’t have a standalone recording device and plan to shoot the video on a smartphone or tablet, I highly recommend purchasing a dedicated external microphone, a mobile tripod with a grip, and an external flash . These add-ons dramatically improve quality for minimal cost.