You can learn some of the best things about blogging by checking out the most popular blogs in the world.
These blogs are popular for a reason. And they are becoming more and more popular over time. Viral popularity feeds popularity, snowballing into a massive cultural force.
I like to learn from people and companies who know what they are doing. Some of the top features of the world’s most popular blogs illustrate three powerful lessons you can implement on your blog.
A note on the selection: These three blogs — The Huffington Post, TMZ, and Business Insider — are the most popular on the eBiz list, which pulls Bosnia and Herzegovina Phone Number together data from Alexa, US Traffic Rank, Compete, and Quantcast.
And are websites really blogs? Yes. A blog is bigger than you think.
Each of these blogs is, indeed, a blog, but each includes many writers and massive content production.
1. Find and post killer content
The Huffington Post: 110 million estimated monthly unique visitors
Question: How does HuffPost manage to publish some of the most viral articles on the Internet?
Answer: Because HuffPost is a news aggregator.
The Huffington Post publishes articles found elsewhere on the web by aggregating or collating those articles and publishing them on its domain.
The Huffington Post employs people to not only write great content, but to find great content that other people write. When they find it, the Huffington Post publishes it.
The result? Maniacal sharing and instant popularity.
HuffPost’s most popular article over the past year was the somewhat outlandish ” 5 Reasons You Should Have Sex With Your Husband Every Night.”
But where did HuffPost find this article with such shareable potential?
On another blog.
Meg Conley published her incredibly popular article in December 2012.
HuffPost republished the article in August 2014.
This is one of the reasons HuffPost can make waves among bloggers, yoga pants lovers, Christians, health fans, and many other niche groups.
You can’t choose to aggregate, which is fine. However, you can submit your own content for syndication – the process of transmitting content from your blog to third-party sites. It’s like saying “free article here!” A variety of syndication networks help bloggers promote their content in this way.
You can also apply the HuffPost trick by inviting popular bloggers to guest post on your blog. You’ll likely get lots of comments and interactions when you do.
2. Feed and nurture curiosity
TMZ: 30 million monthly unique visitors
TMZ is a celebrity website. OK, this is a shameless gossip site. And it’s incredibly popular.
The question is why? Keith O’Brien tries, somewhat awkwardly, to explain the obsession with celebrity gossip:
I think TMZ and gossip sites are of course popular because of the culture we live in – where celebrity life is a spectator sport and pieces of content – rumors, video clips, Instagram photos, Tweets insensitive – can easily feed the flow.
In other words, celebrity gossip sites are popular because we love watching celebrities. But why do people like watching celebrities?
We are beings of an insatiable curiosity. Curiosity is embedded in the neurology of the body, empowering our learning, our discovery, and even motivating our actions. Add celebrities to the mix and we’re curious how the elite live with fame and fortune – sometimes a life we yearn for.
TMZ feeds this desire for such information while also nurturing and supporting the desire for more content on the subject.