In the first place As a content marketer, it’s not enough to research, write, post and repeat. You need to constantly measure the impact of your content marketing on your business.
To ensure your content marketing has the impact you want it to have, you need to have the right content marketing strategy. Unfortunately, there is no magic formula for identifying the key performance indicators (KPIs) you need to measure.
In the first place To get the most out of your content marketing strategy, determine your specific goals and link them to the right KPIs. Let’s see how Costa Rica Phone Number to determine the best approach to do this.
Determine your content marketing goals and KPIs
In the first place As Joe Pulizzi recently noted, “great content marketers do two things differently than others: they document their content marketing strategy in some way, and they regularly review and refer to the plan on a regular basis.”
Let’s start by documenting your goals to create the foundation for your content marketing strategy.
First, never create content for the purpose of creating content – or because you “know” it is important. You need to understand what you want your content to solve.
In other words, what are your main marketing goals? Here are some goals you might want to focus on:
- Increase your brand awareness.
- Drive more traffic to your website.
- Generate leads.
- Convert more leads into customers.
- Improve retention and increase sales.
Each of these goals comes with a different type of content marketing strategy that focuses on specific audiences, leverages different marketing channels, and communicates targeted messages. That’s why it’s so important to determine your goals first before deciding how to achieve those goals with content.
Let’s take a quick look at each of these possible goals to better understand how to design a content marketing strategy and appropriate KPIs for each.
1. Increase brand awareness
Focus on content that will grab a lot of people’s attention. Think highly relevant and exciting content.
Content Marketing Strategy: Create branded content that people will love and want to share.
- SlideShare decks on a particular topic within your industry
- Co-branded content (e-books, webinars, etc.) created in partnership with another organization in your industry
- funny videos
- Does the content reflect our company’s mission and values?
- Is our content remarkable enough to draw attention to our brand and encourage people to share it?
KPI for this objective:
- Social shares
- Partnership audience views and shares
2. Drive more traffic to your website or blog
Unlike brand awareness, driving traffic to your website is a funnel-oriented goal, especially a high-end goal.
Content Marketing Strategy: Create content that brings readers to your website.
- Blog posts with call-to-actions, such as downloading content from a landing page
- Social media posts that link to your site or blog
- Outbrain or Taboola campaigns, which promote your blog content on other sites
- Are we optimizing our content to attract readers to our website? How do you integrate this step as a natural part of the content consumption experience?
- Are pageview metrics a weak metric? If so, what other relationship metrics will give us a better view of the impact of our content?