In the 1980s in the Unit States , 4P show its limitations. Due to the limit space, here is just a small example: toothpaste from the product perspective focuses on the research and development of raw materials and processes, so as to improve the actual effect of anti-cavity and whitening, and use this as a marketing selling point . Sounds right, right? Suddenly one day, a toothpaste with only a foaming agent beats all the products on the market with high R&D costs. The winner of this cruel war is still lying on your sink (a cold knowledge is that the foam when brushing your teeth comes from the foaming agent.
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Except to create a sense of experience, until today, toothpaste foam has almost no functional significance. If it is closer to contemporary, imagine that you are a business that sells shower gel on Douyin. You spend a lot of money to build a factory line and Oman Email List engage in scientific research. As a result, all customers go to buy a net r soap from a wild way – just because It has a variety of pigments add. Master of Bullshit Literature 1 This is also one of the reasons why the 4Cs marketing mix strategy was put forward in 1990: to pay more attention to the needs of the customer ( Consumer ) rather than the product Promotion.
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We cannot therefore say that the 4Ps are a wrong theory. In order to avoid ambiguity, we will focus on this paragraph: marketing is a practical science, and the correctness of all theories and cognitions is bas on a specific productivity background. 4C Since it was propos, 4Cs have actually undergone a lot of development. Unfortunately, from the feeling of chatting with marketing graduates in the company, it seems that domestic universities still regard the interpretation of 4Cs marketing thirty years ago as the mainstream view. The last sentence of the previous paragraph can also be appli to the.