However, due to the page size limitation of the mobile terminal, the official account menu can only accommodate a limit number of three first-level buttons, and the text in the buttons also needs to be simplifi so that they can be fully display (usually 8 characters/4 Chinese characters). Of course, the brand can also take the next step, choose the effect of “holding the pipa and half covering the face”, and place the key words in the first-level button text in the front position, so that even if the first-level menu copy cannot be fully display, fans can still Know what it means.
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Of course, if the brand has a ready-made user portrait tool to analyze fan preferences, it can set a more accurate user journey. Generally speaking, most of the fans search by the official account have some understanding of the brand and want to Greece Email List continue to pay attention to the brand trend through the official account. The follow-up interaction can be more inclin to brand promotion and professional display, such as official videos, customer cases, etc. ; Business card sharing is mainly from friends, colleagues, and acquaintances. Such fans have high trust and expectations for the brand, and have a high interest in the products or services provid.
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At this time, follow-up interactions can be paid more attention to Brand strength, product introduction, service plan, etc. Through the five strategies mention in the article, from online contact with fans to offline fans’ attention, online activities, keywords, interactive operations and other dimensions encourage fans to bind sales o2o tools, and with the help of marketing automation, the public can be continuously promot The stickiness between accounts and fans, sales and fans, and the order rate has steadily increas!”We have doubts about Humala, we have evidence about Keiko (Fujimori),” which express the perception of both very well.