As shown in Figure 2, in view of the pain points that educational institutions have scattered marketing channels and cannot effectively manage potential customers, the detailed steps of JINGdigital are to publish the QR code of the official account with the participants to each channel through JING and to communicate with users through customized journeys. Enable interaction. Then, high-intent users are screen out through JINGtrack’s potential customer scoring system. For this part of high-intent users, sales can follow up one-on-one.
After guiding potential customers to the private domain traffic pool, the problem faced is how to accurately describe the user’s portrait, and how to launch customized course services according to the actual learning situation of each student.
Jingdigital With The Help Of Digitalization
JINGdigital’s solution is to guide students’ parents to complete the real identity binding on WeChat, accurately push personalized information, such as recent discounts, student schedules, parent feedback, etc., and through customized customer journeys, real-time control of parents’ attributes and consumption needs. While further improving user portraits, the repurchase rate has been increased.
As shown in Figure 4, in view of the current situation that the existing user. Data information integration channels cannot be unified, and there is Germany Email List no effectiveness. Way to improve the renewal rate, JINGdigital’s execution process is mainly to interact. With parents through chatbots, and use tags and other forms in the interaction process. Observe its behavior, achieve accurate push to users and use JINGdigital-relat sales tools to improve the repurchase rate and conversion rate.
The Education Industry Writes A Story About
Under the wave of digitization, educational institutions have flourished with the help of digital equipment and tools. When the market dividend disappeared, countless educational institutions were eliminated from the market due to digitization. Therefore, if educational institutions want to survive in the fierce competition. They must customize professional online education marketing strategies, and use marketing automation. Tools to achieve the ultimate goal of increasing the number of orders and improving the conversion rate. If you have any questions about digital marketing in the education industry, or are interested in related education industry cases, please fill in the form below to contact us!