Today, in China’s local market, the words “China Lining” are printed on the chest, and a pair of pull-back shoes has become a symbol of young people’s fashion and personality. Especially after the Xinjiang cotton incident, Chinese consumers have spontaneously boycotted In order to get involved in international brands, they turn to domestic brands, especially post-00 consumers, more and more choose domestic brands. According to the “2020 China Consumer Brand Development Report” released by the Ali Research Institute, the online market share of Chinese local brands has reached 72%. Under the trend of increasing cultural self-confidence among young Chinese groups, domestic brands are ushering in an era of rise with unlimited market potential. Facing the rise of the market, is its brand marketing ready?
Points Will Definitely Get Twice The Result
At present the marketing of domestic brands still faces many pain points. First, the price of traffic is increasing. For example, Perfect Diary has fallen into the strange circle of “working” for the traffic platform. According to the financial report, for the whole year of 2020, the operating income of Yixian E-commerce. The parent company of Perfect Diary, was 5.23 billion yuan, but the net loss was as high as 2.69 billion yuan. The increase in revenue of Denmark Email List more than 70% has not covered its high losses. Which is inseparable from the uncontrolled increase of Perfect Diary’s marketing investment. In the early stage, many domestic platforms will spend a lot of operating costs. On marketing or advertising coverage, but they often fail to show the surface of the track. The traffic in the public domain pool is limit, and as more and more brands enter the market. The price of traffic will naturally go up, which also causes domestic brands to consume too much traffic in the public domain.
Wechat Scrm A Text To Know Among Them
Secondly, after young people become the main consumers of the market. How should brands quickly find suitable brand positioning and achieve successful content marketing? “Don’t judge a brand based on one’s origin” has become the new normal for young people to buy products, and the rise of the national trend and various forms of content marketing have made domestic products an important element in building a trendy culture for young people. However, it does not mean that whatever caters to Chinese culture is suitable for the brand. Consumers’ personaliz aesthetics and preferences cannot be generaliz. Therefore, how to provide consumers with personaliz information has become the primary consideration for brand marketing.