In the post-epidemic era, the marketing and promotion of ToB companies has continued to increase, and the cost of acquiring customers has gradually increased. More and more companies are beginning to get involv in digital transformation, but with little success. According to a survey by Deloitte, about 60% of ToB companies have not yet established a development path for transformation. The biggest problem is that content marketing is not done enough, and users cannot. Perceive the good of the company. So, how to do the first step of do a good job of content? This article will expand the explanation.
B2B Market Promotion
Compared with the B2C industry, the overall order amount of the B2B industry is larger, and the internal employees of the buyer company are more cautious when making decisions. The content marketing content of ToB is the core, and it needs to explain the functions, advantages, and value of the product to customers. The purpose of this is to make the Sri Lanka Email List target customers have an impression of the product, become interested in the product and want to know more, and take a larger proportion in their minds, thereby promoting the probability of sales. Therefore, content marketers need to emphasize logic in the process of writing content, preferably with authoritative proof, and strive to be credible and reliable.
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But sometimes, too much emphasis on logic will lead to boring content, and many customers stay away. Therefore, in the past two years, many ToB CMOs have emphasiz. To B marketing ne to be done with the thinking of To C, with easy-to-understand and more lively marketing. Content attracts users”, that is, there are certain technical thresholds for marketing content for enterprises, but this does not mean that the content must be obscure and esoteric in order to highlight professionalism. Simple, logically clear technical language is more effective. There is often a misunderstanding that simple is superficial, and interesting is low. In fact, simple and easy to understand and profound can be done.
