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It needs to keep up with trends in consumer behavior to stay relevant. If we live in the digital age, it is clear that technology must be at the center of business strategies.
But does this contribute to a better society? That is what Marketing 5.0 questions.
Marketing 5.0 is yet another concept created by Philip Kotler , following the history of marketing that was born there in Marketing 1.0 and Italy Phone Number evolves as consumers and technologies change.
In Today’s Age, Technology Permeates
In today’s age, technology permeates all spheres of our lives; but consumers are concerned about the effect this will have on humanity and its quality of life. For this reason, companies must put technology at the service of people’s well-being and not the other way around.
If you work with marketing, it is important that you know this concept. Let us now understand what Marketing 5.0 is and how we get to this stage of marketing, for this, we have prepared this content with a lot of valuable material, including:
What is Marketing 5.0?
Marketing 5.0 in Society 5.0
How has Marketing evolved over the years?
What is the importance of Marketing 5.0?
What are the components of Marketing 5.0?
How to apply Marketing 5.0 in your company?
Keep reading until the end!
What is Marketing 5.0?
Marketing 5.0 is the stage of the evolutionary chain of marketing marked by the power of technology in favor of the quality of life and well-being of people. If the digital age puts technology at the center of our lives, it must contribute to the good of humanity.
The concept is in the book “ Marketing 5.0: Technology for Humanity ”, written by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Kotler, it should be , is one of the main authors and scholars of modern marketing and a benchmark for professionals in the field.
The work had its first edition in English in January 2021, which is why it is strongly by the coronavirus pandemic. In this context, businesses their digitization, different sectors of the economy were , and consumers their behavior.
artificial intelligence (AI) ;
Natural Language Processing ( NLP );
sensors and robotics;
Augmented reality (AR);
Virtual reality (VR);
Internet of Things (IoT);
Therefore, the time has come for companies to unleash the full potential of technologies in their marketing strategies and operations, but thinking about people, instead of subjugating humans to technologies.