B2c Audiences List of the Mobile Phone Numbers It seems like everywhere we turn there is advice on how to market our brands, with. New digital marketing innovations promising to bring success beyond our wildest dreams. And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. Following are three to watch for.
Only if You’re Vigilant When Vetting
In 2019, more than $1.4 billion was spent on influencer marketing campaigns. Unfortunately, $255 million of that was spent on influencers with fake Instagram followers. There is no doubt that this is a powerful strategy for increasing brand exposure and boosting revenue, but only if you’re vigilant when vetting your influencer partners.
Some signs of influencer fraud can easily be spotted, while others may take some digging to uncover. First, note how quickly your chosen B2c Audiences List of the Mobile Phone Numbers influencers have risen to prominence. If their number of followers grew over several months or years, it’s likely that the growth is organic. But if a significant increase in followers took only days or a couple of weeks, then you may be dealing with some dishonesty.
One way to determine if an influencer’s followers are real is to compare the follower count to engagement rate. If there are hundreds of thousands of followers but only a handful of “likes” and comments, then something isn’t adding up. If there are comments, check to see if any don’t make sense or match the content. One or two confusing comments may not be anything to worry about, but more than that may signal the existence of a bot.
Social Media Marketing
There is no question that social media marketing is essential to your brand’s digital marketing success. However, there are also pitfalls here that you need to watch for.
First, do your research and understand where your target audience lives online. If you’re a B2B company, you may find some success with Facebook and Twitter, but your best bet to reach professionals who are already in a “work” frame of mind is through LinkedIn.
For B2C audiences, your Gen Z consumer probably isn’t spending a lot of time on Facebook, so those Facebook ads you’re running to generate awareness with this group probably aren’t going to be effective. Instead, investigate Snapchat, YouTube, and TikTok.
Here’s a look at the Instagram age-demographic breakdown among U.S. adults:
- Ages 18–24: 75%
- Ages 25–29: 57%
- Ages 30–49: 47%
- Ages 50–64: 23%
When you create content on platforms where your audience is actually spending their time, then you’re not wasting yours.
Another pitfall we can fall prey to is forgetfulness. It’s easy to get wrapped up in day-to-day business and then suddenly realize you haven’t created social posts for several days. Use social media calendars to plan your posts weeks in advance.