Dispute over Beats headphones at the London Olympics
The 2012 Olympics in London, England. To create spontaneous advertisements during the event, the Beats headphone brand, by Nigeria Phone Number American rapper Dr. Dre, colorful accessories to athletes from different delegations.
The move became so popular that the company the distribution point in central London before the Olympic Committee and sanctions.
Nike and its gold sneakers at the 1996 Olympics
During the 1996 atlanta olympics, american sprinter michael johnson stood out. Breaking two world records by winning the 200 and 400 meter sprint events.
The ambush there is that he was wearing flashy gold nike sneakers. And the official sponsor of the sporting event was reebok .
To further increase nike’s visibility and diminish that .Times magazine with the sneakers around his neck along with his two gold medals.
Also, the fact that michael johnson at racing .His home country (usa) was even better for nike, who were very opportunistic.
Stella Artois and Its 15 Advertisements
The campaign was highly effective, creating the impression that Stella Artois was sponsoring the event. Are there sanctions for this practice?
In the same way as Guerrilla Marketing , this is a very contentious and controversial topic, mainly due to the different opinions about the limit between aggressive marketing actions and disloyal strategies.
In fact, ambush marketing, when as abusive through the use of very deliberate strategies or devices , is an illegal practice. It may even have legal implications for brands trying to cheat.
Improper and unethical ambush marketing can lead to legal action , penalties, and often heavy fines for brands and companies in these promotional activities.
Challenges of Ambush Marketing
The challenge for events lies in creating increasingly efficient mechanisms to monitor ambush actions.
The intention is to increase the protection of the spaces of the sponsoring brands, since they invest their funds and help make the event happen.
Brands that officially sponsor or support events must promote innovation and creativity in their marketing actions.
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