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This Article Was Originally Published By Jing Digital

The limelight of the template message going offline has pass, and it can still be used normally. The 48-hour customer service interface has been shortened urgently, and only two entries remain. Message reply in the official account and payment in the official account. After the introduction of the personal protection law, the nickname. The avatar will not be returned without authorization. Many people are thinking that with the frequent introduction of various restrictions and scares on the official account, is WeChat official account marketing less competitive.

On The Official Website Of The Brand

But there are also many people who are still insisting, adapting to the changes in the rules, and insisting on maintaining their public accounts. We must know that WeChat restricts behaviors that abuse. The interactive window and violate user data Netherlands Cell Phone Number List security rules. After all, ecological chaos is not the norm. WeChat, which has 1.26 billion monthly active users, is still the main battlefield for brands to market and expose on mobile terminals in the long run. This article will discuss the practical methods of WeChat public account marketing on the topic of how to use the WeChat public account to build a perfect brand micro-official website.

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Welcome Journey Which Is Basically

The welcome journey is the first interaction node between the official account and the fans. It can be compar with the online communication tools on the brand website. But it can be set more flexibly than the online communication tools on the web page. For example, brands can set up different welcome words and interactive links according to the source of fans’ attention. Common sources of attention include official account search, business card sharing. The official account name in pictures and texts, post-payment attention, WeChat advertisements, etc. We can figure out and compare the fan preferences of the first two.

The menu is small navigation inside the official account similar to the top menu of the official website of the brand.

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