In this week’s episode, robert and I discuss why it’s important that two associations – one in germany and one in. Asia – have adopted names that incorporate content marketing. We show healthy skepticism towards articlebunny. A new website that connects writers with brands and promises to deliver engaging, high-quality content. We reflect on new research on native advertising and Albania Phone Number share our predictions for what it will look like in three to five years. Finally, Who created an unforgettable story around a lost stuffed tiger, and. What the islamic state of iraq and syria’s (isis) recent social media successes teach us about agility and scale. We end the show with an examplegame theory’s #thisoldmarketing . This week’s show (recorded live june 22, 2015; duration: 1:01:05) download this week ‘. This old marketing pnr podcast .
In germany, the forum for corporate publishing has changed
Its name to content marketing forum and is forming. A content marketing academy to train its members. Meanwhile, on the other side of the globe. Companies and content creation agencies in asia have united to form the asia content marketing association (acma) . Robert and I believe this is an important step in the global acceptance of this strategic communications strategy, and.
I explain why. Articlebunny launched (10:44): the new articlebunny website launched this week. Which allows businesses to order marketing content in a range of styles and formats from professional writers. Since it’s an end-to-end marketplace like uber, the site’s develope. Say companies can trust that their projects will be completed on time and to their standards. Robert and I are skeptical; despite articlebunny’s attempts to differentiate itself. It still looks like many other independent sites. We wish them the best of luck but think they need to think more to position themselves on something other than price. Attitudes towards brande.
When sponsored content is just another part of the browsing
Experience, especially on mobile devices. Facebook now takes ‘time’ into account (28:10): facebook has tweaked its news feed again to take into account total time read (ttr. The time you spend looking at each article in your feed news – in addition to “Like”, share and comment. Robert and I agree that marketers shouldn’t be concerned about this latest development; they should continue to focus on creating great content and great experiences. This is what drives read time and engagement. 2. Sponsor (33:49) this former marketer is sponsored by citrix gotowebinar, a do-it-yourself event tool that projects your message to up to 1,000 online attendees. It features a new report authored by robert rose titled the role of webinars in the buyer’s journey .