f you want to experience success or ROI from the time and energy you spend on content marketing, you need to be prepared to invest in the right tools – tools that can automate, streamline and improve your processes from the start. at the end.
But here’s the thing: Hundreds of tools claim to help you get better at content marketing in one way or another. It’s not always easy to know which tools are worth trying.
As a content marketer with over 10 years of experience helping businesses of all sizes learn to navigate the web and connect with more customers online, I’ve tested my fair share of tools. Believe me when I say, they are not all created equal.
There are a few gems. Here are 10 tools I trust and use every day to boost content marketing success:
BuzzSumo helps you find great ideas that have already proven shareworthy and popular. By entering a subject or domain name, you receive approximately 10 free results (more results available in the Pro version). Plus, BuzzSumo shows you sharing stats from Facebook, Twitter, LinkedIn and more for each article, allowing you to quickly discover potential topics that might resonate with your audience.
I personally use this tool whenever I need to come up with new topic ideas. It’s an easy way to quickly assess which topics have been well received by online Saudi Arabia Phone Number audiences and which have failed.
Pro Tip: Use this tool for more than ideas. It has many useful features that can help streamline your content marketing and promotion efforts. I also use it as a way to find and connect with influencers who might be willing to share my content, and I use it for content alerts (it’s way better than Google alerts).
With Buzzsumo, you can view who has shared your posts.
BuzzSumo Content Alerts for 100 Days of Growth
Content marketing only works if it’s consistent, and Trello makes it possible – for free. Create tasks, attach files, assign deadlines, and move them around in a notecard-like online program. If you upgrade, you get extra storage, new backgrounds, and other fun features. You can even sign up for Trello Business Class to get the program for everyone in your organization.
This tool is a lifesaver for me when it comes to organizing and managing content projects. What I love the most is that it allows me to quickly get an overview of any outstanding pieces of content that my team is helping me get to production.
Pro tip: Save even more time by using the labels and checklist features.
Once you’ve created great content, the next step is to share it with those who can raise your profile. Content Marketer is a tool that lets you connect with influencers, increase shares, and drive traffic to your site. Instead of doing all your outreach manually, use Content Marketer to help you build an outreach list and use templates to start building relationships automatically.
If you want to get a return on investment from your content marketing efforts, you need to devote time and resources to promoting every piece of content you create and post. I started Content Marketer because I was wasting too much time trying to find contact information for people I wanted to reach.
Pro tip: Once you have the influencers’ contact details, reach out to them via social media AND email (but not at the same time). Communicating in two different ways will increase the likelihood that they will respond. Before you propose, show them some love by sharing and retweeting their content.
You can’t improve what you don’t measure, and it’s no surprise that Google Analytics has been the #1 tool for understanding website traffic for years. Recently, Google has started testing some cool new user behavior features, including active users and cohort analysis. Google also introduced a few new features in 2014, so if you haven’t used Google Analytics in a while, you’ll probably find some interesting new apps.
A screenshot of the When I Work blog page views from Google Analytics
Pro Tip : Make sure you take the time to set goals for yourself. It’s a great way to track success and ROI. Learn more here.
5. Facebook Ads
If you want to deliver your content to targeted groups of people, Facebook ads are the way to go. Facebook has tons of data about its users, including their hobbies and the types of pages they like — in addition to typical demographic information about age, location, and education. As a result, well-placed Facebook ads allow you to put your content in front of those who are most likely to respond.
A snapshot of a Facebook ad When I work
At When I Work, we use Facebook ads to promote our product, but we also use them to promote our blog posts. This has been an important tool in driving more traffic, boosting engagement, and increasing conversions.
Pro tip: Take advantage of targeting and demographics options to get the most out of your ads .
Zemanta is a content syndication platform that helps you distribute your content to a variety of users on established external websites like CNN and ESPN. Your blog posts, videos, or other content appear as promoted recommendations or sponsored content on related articles and websites, allowing you to target the readers you care about most and view your performance from a centralized results reporting system. If you want to get your content out to new readers, Zemanta is the tool you need.
How the content you submit to Zemanta appears on websites like Forbes
I’ve used Zemanta in the past for a handful of projects, and it’s a great way to put your content in new eyes. The key to the success of your campaigns is to be ultra-specific when it comes to targeting and demographics. If you don’t, you’re still getting traffic, but you probably won’t be able to get the qualified leads you want.