Tencent officially increased the openness in the design of enterprise WeChat products, continuously updated iteratively, further strengthened the interconnection with WeChat, and has completed the expansion of enterprise WeChat from an OA system to a CRM system, adding new customer groups, customers Multiple functions such as connection, customer circle of friends, etc., facilitate direct access to WeChat users, help enterprises create private domain traffic pools, and lay the foundation for business development based on enterprise WeChat SCRM system.
The Development Of Enterprises Is More
Help companies build new marketing relationships. For SCRM system technology developers, what they need to do is to continuously explore the needs of customers at the “S” level, so that more functions that meet socialized scenarios can be implemented Chile Email List on the enterprise WeChat platform, integrate user data resources, and form users’ “touchable” The positive closed loop of acquisition – precipitation and planting – purchase conversion – retention and repurchase” allows enterprises to use the SCRM system to play with the customer’s private domain traffic pool and establish a more intelligent and efficient new marketing relationship.
Under The Background Of The Era Of Big Data
Help businesses improve user conversion. Enterprise WeChat SCRM has a flexible customer allocation mechanism and diversified marketing and promotion channels. Enterprises can use technology to integrate customer traffic from different channels into enterprise WeChat for management; it can integrate multi-touch customer data and set customer tags. Accumulate user portraits, and hierarchical management guide users to convert layer by layer. Taking JINGdigital’s enterprise WeChat SCRM tool – JINGsales as an example, after opening the enterprise WeChat, official account, and CRM system, sales staff can view the status, behavior and portrait of potential customers in real time, receive interactive reminders, and easily share dry goods content, so as to realize Closed-loop management of customers under the name of enterprise WeChat. In particular, the high-value behavior of customers additional purchases, multiple browsing, etc.