Search intents are categorized into 4 different types:
- Navigational searches
In navigational searches, users are looking for a specific website or webpage. An example of a navigational search is ‘Frankwatching’.
- Informational searches
Do surfers use an informational search? Then they are looking for information about a specific study. Here’s an example ‘How do you run an SEO competition’?
- Commercial searches
Are surfers looking for a product or service to buy? Then we speak of a commercial search. This is an orienting search intention. An example could be ‘SEO agency’.
- Transactional search
Unlike the commercial search, there is a clear purchase intent behind the transactional searches. ‘Hire an SEO specialist’ is an example of this.
It is important to know which search intent your target group mainly has. Then the real work can begin: look for potential keywords to base your competitor analysis on.
Focus on long tail keywords
Longtail keywords are simply the more VP HR Email List specific (and usually longer) keywords. It’s tempting to pick general keywords with high search volume, but that’s not always better.
First, long tail keywords are much less competitive than the general keywords. It is therefore easier to rank high with it than with general keywords. In addition, long-tail keywords are more specific than shorter keywords. This increases the chance that the search query will be converted into a sale. The last benefit is that long-tail keywords make it easier to reach a niche.
Take advantage of free tools
Several free tools make it easier to conduct keyword research within your SEO analysis. First of all, start with a brainstorming session: which keywords do you think are important for your company? Once you have a list, you can use to expand and refine that list.
Tools I recommend myself:
- with this you can not only see what the average monthly search volume is; it is also a useful tool for finding new keywords. This tool gives you an indication of the average monthly search volume and the difficulty of the competition.
- is another useful search engine tool. You can use this tool to see how the popularity of specific keywords has changed over time. You can also compare two similar keywords so that you know which of the two is best for you.
- makes it possible to analyze historical data from your own website. This way you will find out which searches the visitors of your website used to reach your site. You can find this data under the ‘Performance’ submenu.