However, Google has now entered the race with the likes of Facebook and Amazon. For example, and launched its own revolutionary software: Enhanced Conversions.
Google Ads Consultants and PPC experts alike are now starting to catch up with and counteract these new policies, concentrating more on ads that aim to . Capture a consumers’ mind first before their data, notwithstanding the fact that they may be using a certain device or displaying . A particular type of buyer trait.
Facebook has been ahead of this new-wave for quite some . Time and has positioned itself at the forefront of the privacy-led revolution online. However, thanks to Enhanced Conversions, Google and Google Ads experts, in particular, have now thrown their hat into the ring.
As the launch of this new technology promises to bridge the gap between privacy concerns and a growing fear regarding the lack of data-led conversions. It’s important to understand everything there is to know about Google’s new Enhanced Conversions software.
Though Google’s new technology is in its beta stage and only available across a select few USA Phone Number platforms, it’s expected to be warmly welcomed by those at every level in the marketing industry.
When launched, Google initially said: “Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.”
First-party data is one of the most valuable commodities in the world; consequently. Moreover, everyone from big tech companies to your . Local Google Ads agency is therefore now pursuing ways to integrate new data privacy tools into their strategies. And Google’s Enhanced Conversions is no exception.
How Does Google Enhanced Conversions Work?
Google Enhanced Conversions works using a secure one-way algorithm that enhances any pre-existing tags with non-personal, protected data from your device.
This revolutionary technology then feeds data into a number of custom-built tracking tags, promising much-improved visibility without compromising user privacy.
By capturing first-party data – mainly names, email addresses. Home addresses and phone numbers – Google can then transform this once overt data into a unique. Fixed-length collection of characters.
Consequently, this way of working protects .A user’s privacy and helps to improve the reporting and analysis of online conversions . Whilst having minimal impact on your data capturing exploits.