Does the bounce rate make any difference to your Google rankings?
Faced with such a significant doubt, nothing better than consulting those responsible for this analysis, don’t you think?
Considering what Google says on the subject, the answer is that bounce rate does not affect your position in search rankings!
Did the answer surprise you? Yes, but there are valid reasons behind this statement that satisfactorily clarify the issue:
Not everyone uses Google Analytics
Only pages that have the Google Analytics code can capture your bounce rates. Since not all sites use Analytics, this metric is not used.
But of course, this is not the only factor that prevents the use of bounce rate as an evaluation criterion, nor is it the most important!
Ultimately, if this was really an important point for Google, the engine would find a way to include it in the evaluation, right?
Visiting Time Is Too Broad an Indicator
The second reason is that the time spent on the website is an ineffective indicator. Even if this information was available for 100% of the sites analyzed, how to determine the real experience that the visitor had?
Even the company itself takes it into account when talking about the bounce rate on its official website :
Users may also leave the site after viewing just one page if they have found the information they are looking for there and are not interested in accessing other pages.
A visitor may spend 10 minutes on your Luxembourg Phone Number page because they are reading and rereading the content or because they started paying attention to another activity and even forgot what they were doing.
How bounce rate affects your site?
In most cases, seeing visitors leave your site on the first page is not a good thing.
Given this scenario, it is very important to understand how the bounce rate can be detrimental to your digital strategy.
Here is a list of 3 ways a high bounce rate affects your website:
Difficulty Retaining Visitors
Nowadays, being successful on the internet is an exclusive privilege of those who manage to gradually attract and strengthen their relationship with the public .
If your website ranks high on Google, you’re probably accomplishing the first part: attracting people to the site.
In the end, any of these actions that we mentioned require interaction, clicks, searches, etc. Therefore, we can say that each rejection is a lost opportunity in terms of conversion .
The higher the bounce rate of your pages, the more effort it takes to achieve your goals.
Greater investment in ads
If you invest in sponsored links, you know that there is also a ranking to ensure that the most relevant ads appear prominently.
Because of this, it’s important to continue to closely monitor this metric and use it to optimize for specific points on your pages.
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