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As the most important source of customer acquisition for B2B companies. WeChat’s official account requires companies to provide creative and valuable information content to attract users’ attention, such as dry goods content, white papers, product descriptions, live broadcasts, offline activities, etc. B2B companies have limited customer acquisition channels, high marketing costs, and high labor costs. The WeChat marketing platform naturally has a huge potential customer base based on WeChat. WeChat is not just an app, it is a complete ecosystem. Multi-channel access to existing customers.

Content marketing materials, create a “content base”, and emb the entry in the official micro menu. These valuable materials can promote the company’s products and services, and play a continuous role in customer acquisition and incubation. Understandably, WeChat official accounts are almost like a traditional website, they provide a place for companies to post content, receive messages and build brands.

WeChat Public Account Marketing

WeChat Mini Programs are small applications that can be download and run in WeChat. Users can swipe down on the WeChat interface and select from the WeChat applet list to find and use the applet. Today, thousands of Mini Programs have been deploy in Belarus Mobile Number List various industries and cover a variety of functions. They are us to expand business, share knowledge among users, and facilitate social interaction. The combination of WeChat Mini Programs and WeChat Official Accounts drives traffic. The WeChat applet itself is a tool with no communication properties, and the official account can be us to create content.

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The WeChat community is also the most direct channel for users to contact Mini Programs. When one of the users shares the Mini Program in chat. Its title, introduction and cover image will also appear, which will bring certain benefits, such as increasing brand awareness and conversion rate. In addition, after the user has us the Mini Program, the browsing history will be left in the “Discovery” column at the top of WeChat. Creating creative content and displaying small programs through the official account can increase. The exposure of the content and attract a large number of potential users. In this way, the combination of Mini Programs and WeChat Official Accounts will be more effective.

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