BTC Database As

How to create a social media content plan Digital Strategy

Digital Marketing / By Chema Espejo Increase followers on Twitter with Tweetdeck Increase followers on Twitter with Tweetdeck Social Media / By Álvaro García Search To look for: Search recent articlesre Green Washing and Social Washing good practices for your company? Digital Marketing , Digital Strategy / By Celia Pérez / April 30, 2021 From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing . These strategies seek to sell a socially accepted idea of ​​your company or product, when the reality is different from the image they show. The purpose of these two practices is not to add value to the brand but to grow sales.

This can jeopardize the image of the company and make it

more difficult to meet the expected objectives. Index of contents Social washing, what is it? Greenwashing, what is it? How to avoid Green Washing and Social Washing? Social washing, what is it? Social Washing consists of implementing a “social” marketing strategy with emotional Norway Phone Number advertising campaigns, when the reality of the values ​​of that company are completely opposite. These campaigns show the company’s concern regarding issues such as racism, women’s empowerment or LGTBIQ+ visibility. The link with the cause is usually purely aesthetic.

Companies that carry out Social Washing tend to join

Norway Phone Number

movements like #BlackLivesMatter but avoid inclusion and diversity in their teams. They sell a product saying that 20% of the proceeds will go to social causes, but the company’s production is based on exploitation to benefit its wealth creation. In times of pandemic, it has been possible to see campaigns that talk about family reconciliation when this is not an option for their workers. Greenwashing, what is it? The term “Green Washing” was born in the 1980s, although in the 1960s there were already cases of advertising to clean the image of brands noted for their environmental impact.

These practices are a painful transition to a sustainable economy. As with Social Washing, it is a marketing strategy. This consists of showing an ecological, sustainable and respectful face with the environment, when in reality it does not exist. The Canadian consulting firm TerraChoice classified seven ways to identify GreenWash under the name “The 7 Sins of Green Washing.

Leave a comment

Your email address will not be published.