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How To Do B2b Wechat Marketing

According to Tencent’s 2022 second-quarter report, the monthly active users of WeChat have grown to 1.299 billion, so in such a huge traffic position, how B2B companies can carry out marketing that combines quality and efficiency is a challenge for marketers. Many B2B companies have invested a lot of manpower and material resources in WeChat marketing very early, but most of them have little effect. In response to this problem, JINGdigital, based on its own experience, analyzes the WeChat marketing of b2b companies for everyone.

The Positioning And Function Of Each Link 

WeChat is not a simple marketing channel, but a marketing system composed of multiple channels with different positioning. It needs to be interpreted and planned from an ecological perspective, including WeChat subscription account & service account, video account, enterprise WeChat, applet, etc. . The marketing needs of enterprises in the Hong Kong Phone Numbers List WeChat ecosystem include brand building, content marketing and user cultivation. B2B enterprises have the characteristics of high customer unit price and long transaction cycle. Therefore, JINGdigital believes that the focus of B2B WeChat marketing is to open up public domain traffic and private domain traffic, focusing on user retention, activity and conversion.

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Interpretation Of B2B WeChat Marketing Scenarios

After understanding the positioning and role of each link in the WeChat ecosystem. The role scenarios they should play in marketing are also more clear. Subscription accounts should realize information transmission and content marketing. Service accounts should realize business services and user management, and convert fans from anonymous users. Converting to real-name leads is a very important part of WeChat marketing, which is generally achieved through service accounts; video accounts focus on video conveying brand professionalism and value; corporate WeChat focuses on enabling sales; mini programs are positioned in application services , O2O fusion.

WeChat, or they have blindly followed and exerted their efforts when they saw. The layout of competing products in their peers. In fact, the functions and positioning of each link of WeChat are different, and the roles. Play in marketing scenarios are also very different. Enterprises should plan the overall marketing path based on the functional differences of the above WeChat links.

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