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How to Get Over Subscribers in 6 Months Singapore Phone Number

At least twice a week for the past six months, I’ve been asked pretty much the same question everywhere I go. Whether I’m attending a conference or an event, networking, doing an interview or a podcast, everyone wants to know how we took on Relevance – the world’s first digital magazine solely dedicated to promoting content , news and information – from zero subscribers when it Singapore Phone Number launched in June 2014 to over 50,000 six months later.

There really is no simple answer to this question and I’ve been hesitant to give any information lest people think that just a few tactics will catapult their subscription into the stratosphere. The real answer to this question really comes down to a lot of hard work by a lot of passionate people.

This is the first time I’ve written a full description of what the relevance team did to bring the site to an industry destination in a short time. It hasn’t been easy, but we hope you can take the lessons we’ve learned over the past 12 months and find ways to  incorporate them into your content marketing.

The overview below outlines why we launched a digital magazine, in general, why the focus was on content promotion and how we were successful with it.

 

Singapore Phone Number

 

The line between media and brands is rapidly blurring by Chad Pollitt

This deck is filled with GIFs. To view them, you need.

A bit of background

Before launching Relevance, we had a popular blog with several thousand subscribers. The agency began blogging under the Slingshot SEO brand name in 2008 and rebranded to DigitalRelevance in 2013. It has been included in the Top SEO Blogs to Read lists for the most part. However, it was “just an agency blog”.

 

The agency founders and I asked this simple question, “Why should we just buy and earn media when we can also be the media?” It’s hard to be “media” when one of the thousands of agency blogs is constantly touting how cool the agency is. We wanted to remove the perception of selfish agencies from our content and create a vibrant online community around strategy and promotion.

 

We decided to get rid of the indirect revenue model of a blog and launch a true digital magazine that had its own direct revenue channels. This decision was not made in a vacuum. Media companies have been the “cool” new investment for venture capitalists in recent years. While traditional media outlets have struggled to monetize their online presence, many tech entrepreneurs with their new media properties are succeeding in generating revenue.

We considered ourselves cut from the same web of entrepreneurial technology and thought that if they could do it, so could we. After all, we weren’t mainstream media people. We were tech marketers with a passion for helping others overcome their content viewability challenges.

 

Since launching Relevance last year, I’ve been lucky enough to get my hands on a few sets of new media VC pitches. It’s amazing how much capital can be raised when a site has an audience. Several of these sites had even fewer subscribers than us and were raking in millions of dollars.

 

Nobody thought it would work

Before the decision to launch, we consulted with a number of well-known industry insiders to see what they thought of our crazy idea. Generally, we got the same two comments:

  1. It will take forever to take off if so.
  1. Vertical marketing is too saturated with content.

Those are my two biggest fears. I knew they would be very difficult to overcome, but not insurmountable. We took everything we had learned about content marketing strategy and promotion since 2006 and decided to launch a digital magazine that people didn’t know they needed. Call it a leap of faith, a gamble, or whatever, our gut told us we could and should do it.

Winning tactics

In general, our overall marketing strategy was to create a convergence of promoting earned, paid and owned media content. We spent more time on promotion than on content creation itself. We not only believed that content promotion was the cure for most marketers’ online visibility issues, but we knew it would be critical to our own success as a digital magazine. We’ve espoused these beliefs in the content we’ve created, curated, syndicated, and promoted.

 

Convergent media

At launch, I didn’t have the tactics (detailed below) laid out on a roadmap. It is hindsight that allows me to share these lessons with you today. These tactics worked for us and can undoubtedly work for most others. Nothing was easy, but everything is doable and success is achievable. If we can do it, so can you. This is how we sought to build a brand and a convergence of media promotion channels.

1. Pop-ups, checkboxes and recommended content

Everyone hates pop-ups, right? Of course they do, but they work. Don’t take my word for it, just ask Google – you’ll find dozens of tests and studies that say so. Anyone visiting Pertinence is invited to subscribe.

We have also created a turnkey way for individuals to download guides, e-books and studies simply by clicking a box on the form to subscribe. Soon after, we implemented BrightInfo to recommend related content to our visitors. This initiative kept them on the site longer – improving the chances of signing up for a subscription.

2. Influencer Marketing

This popular tactic was incorporated into our digital magazine from the start. We recruited as many contributing writers from the digital marketing industry as possible. In fact, recruiting was someone’s full-time job. To date, over 200 contributors have created content for relevance.

Some of these contributors are considered A-listers and have a large pre-existing following. Additionally, many technology marketing CEOs and founders have been recruited to share their thought leadership. We also looked for young people who were hungry to make a name for themselves. They saw relevance as an opportunity to do so and took full advantage of it.

Every contributor, and the brands they represent, has a vested interest in seeing their content succeed. Therefore, most of them promote what they have written to their audience in different ways.

3. Earned media and bylines

Here’s something we learned by accident: When you write about content promotion tools and networks, these brands will promote it. Take Overview of the Content Promotion Ecosystem . It has been viewed over 10,000 times and shared over 4,000 times. Why? Because it has 34 content promotion tools or networks, many of which have amplified the article using their own proprietary means. You could say, ironically, that we didn’t just gain media, we also gained paid media.

Add the fact that the whole digital magazine constantly offers different promotion tools and networks – that’s what we’re covering. Featured brands constantly amplify our articles, giving us access to a much wider audience.

Most people don’t know this, but I create more content for other websites than for relevance itself. Whether I’m writing for CMI, Huffington Post, The Guardian, or Social Media Today, it seems counterintuitive to most, but it’s deliberate. Every time I write for another website, I bring new subscribers to Relevance.

This Moz article, Everything You Need to Know About Sponsored Content , is an example of an article written for a different audience with the goal of generating agency leads and magazine subscribers. It was almost 4,000 words and included the results of six months of research. When we post for a different audience, we usually try to go beyond what they expect in order to impress them. This article got so much attention that it generated almost 2000 conversions and hundreds of new subscribers. He was even featured on CMI ‘s PNR: This Old Marketing podcast.

We also maintain syndication relationships with six websites that have our permission to republish our original content on their sites. This gives us even greater access to the audience and, over time, helps us attract additional subscribers.

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