How to Market in the Mobile-first World Qatar Phone Number Let me ask you a question: are you reading this article on your phone? If you answered “yes”, you are not alone at all.
What does that mean? A 30% increase in usage since 2019.
With that information, the question marketers and managers need to ask is: how can we succeed in a mobile-first world , where consumers spend an incredible 3.8 trillion hours sailing in them?
We have some ideas to share that may help you answer this question.
By comparing the numbers from 2019 to 2021, we can see how users have behaved over the years and then think about the impacts or opportunities that could result from these changes.
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The cadenced pandemic melancholy
First, we have to consider the changes that occurred in 2020 and 2021 due to the COVID-19 pandemic. We have seen an increase in the use of mobile devices because the world has been our home for literally years.
Bringing devices closer together has kept people more connected, not just for entertainment. It has also influenced the new labor standards.
According to the report, the most searched business keywords on the iOS App Store in 2021 were related to video conferencing platforms, such as Zoom , Google Meet, and Teams, along with scanner apps.
And, as we’ve said here before, remote work doesn’t sound like something that’s going to go away with the end of the pandemic. Many mobile device usage habits that emerged with the pandemic can safely continue into 2022 (and beyond).
A quick overview of the global scenario
Let’s take a broader look at the data report:
As for 2021, Brazil and Indonesia stand out with results of more than 5 hours in mobile applications . This is about 2 hours more than the last country in the research ranking, China, with just over 3 hours a day.
The United States ranked 10th with 4.2 hours per day (an hour more than Americans spend watching television).
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Social Networks, Generation Z and trends you need to know
If you are a heavy user of social networks, you have probably noticed the boom that photo and video applications are experiencing. It seems like every day we have a new trend, challenge, or viral content on Instagram or TikTok, especially when you look at Generation Z.
And the data reinforces it: according to the report, 7 out of every 10 minutes spent on the phone were dedicated to photo and video applications in 2021.
The recent generation of users (Gen Z) is much more connected and interested in sharing their lives on social networks. Young people are responsible for generating a good amount of engagement on photo and video apps, much more than other types of apps.
Other segments such as gaming, finance, and retail have also seen growth in app usage over the past year.
How relevant is that context to marketers?