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Choosing the right marketing tools to promote your products and services is never easy, especially in an ever-changing digital landscape. Google Ads has been a mainstay of marketing for many years, but is it still effective? Discover in this post everything you need to know about the subject.

Vitor Pecanha
Jan 24 | 10 min read
find out how much it is worth investing in google ads this year
Building a successful business is not easy these days and developing a product or service with the potential to set a new standard for quality is nothing more than the start of your journey.

Making sure the people who need your Panama Phone Number solution know how to access it is just as challenging, which is why it’s crucial to be insightful when choosing the right Digital Marketing solutions .

For many years, Google Ads was considered an absolute staple without which marketing initiatives could not be considered complete.

But what now? After all, a lot has changed in the digital landscape since Google first launched Google Ads (formerly Google Adwords) back in 2000.

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As We Move Into 2022, It’s Natural

As we move into 2022, it’s natural for you to wonder if a service that’s been around for over 20 years is still worth it , regardless of how wide-spread its use may be right now.

That is why in this very complete article we tell you everything you need to know.

Read to the end!

How does Google Ads work?
How to start using Google Ads?
Is Google Ads worth it today?
Google Ads vs. SEO: is SEO still important?
Conclusion: Thorough marketing campaigns are your best bet
How does Google Ads work?
Google Ads remains one of the most popular and widely used pay-per-click advertising options in the world and still works essentially the same way it always has.

Google Ads users select keywords or key phrases for which they would like to rank in relevant Google searches . They then compete for them by bidding on how much they are willing to pay each time one of their associated ads is clicked.

Once a particular Google ad is active you get the opportunity to appear at the top of relevant searches in the Google ad bank.

The ad bank is always displayed on top of Google’s organic search results listing, giving the included links an excellent opportunity to generate web traffic and convert it into sales .

Ads may also appear in many other Google features and applications. These include

How to Start Using Google Ads?

Like all products and interfaces within the Google network, it’s very easy to set up Google Ads if you haven’t already.

Naturally, you’ll want to start by developing a basic understanding of SEM and choosing your keywords carefully . Dividing your products into neat categories and subcategories is a great way to make sure you cover all bases.

Then, once you’re ready to start your campaign, set your budget, select your desired keywords, and bid according to the funds you’ve allocated to your project.

Next, detail how you want your ads to appear on the Google Network by selecting the mat

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