Today every enterprise has thousands of times the amount and accuracy of data, and the effect of content and intelligence is getting stronger and stronger. Here’s a good place for an ad break: Master of Bullshit Literature 1 Click to apply for a trial to know what is good position Positioning, a term that has been successfully learn to “take off track”. In that era of scarcity of goods and no involution, many young people may not believe it now. The fact is, life was slow in the past, cars, horses, and mail were all slow. What you say is what you say. If you say more, people will believe it.
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Master of Bullshit Literature 1 It is true that in the face of a large enough exposure, three points are ingenious, and simple violence with ninety-seven points is the best structure, which can ensure that customers understand accurately, so as to occupy a certain position first. But today, the corpses of entrepreneurs have cover those places that Norway Email List seem to be able to “start first”. For the vast majority of companies, one is that they do not have the ability to sell on a large scale, and the other is that there is no absolute necessity to sell on a large scale. For example, in the consumer goods and B2B industries, the quality of potential customers is often more important than quantity. Master of Bullshit Literature.
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In conclusion, perception (positioning) cannot replace trust (brand). Today’s business world, the latter is even more scarce. In addition to our belief, how can we make customers believe it? This requires good collaboration across marketing functions such as marketing, sales, content, etc. Compar with a certain golden sentence that cost a lot of money, a real solution should be more able to seize the market position. 4P Before the 1960s , marketing research was classifi by industry, until Professor Jerome McCarthy discover in the 1960s that going back and forth is actually nothing more than four things: product, price , and place . ) promotion ( promotion ), that is, 4P marketing mix strategy.