Both short videos and live broadcasts in WeChat video accounts use video as the main content form. With richer look and feel and strong interactive attributes. However, the richness of content is limited, especially for short videos, it is difficult to display in-depth within a few minutes. The depth of the content of the live broadcast depends on the type of the live broadcast. Whether it is simply live broadcast delivery or knowledge sharing. For conversion, short video is not reliable enough to enable conversion in the short term due to the limitation of content depth, but its conversion path. It is also relatively simple – it can be realiz by jumping to the small mall. On the homepage of the video account, and for a single video brand, specific graphic links.
Level The Content Is Simple And Reliable
Can be emb in the text introduction at the bottom to expand the depth of the content. While the rewards and malls in the live broadcast are It has not been fully open to all video account merchants. Once it is open, combined with the influence of the brand’s official account, its conversion effect is self-evident.
To sum up, in the WeChat environment, short Armenia Email List videos and live broadcasts of video accounts are very popular. However, due to the shortcomings of short video conversion and live broadcasts not yet fully open. Official account marketing still has its advantages in terms of content depth and systematization.
Focused Detail And Appropriate
WeChat Official Account Marketing Strategy Tips Clarify the positioning of the brand public account. Generally speaking, the brand official account will select the main goal of the current stage in brand promotion, user acquisition, user cultivation, and user conversion, and determine it as the main brand positioning, and at the same time have one or two of them. Secondary positioning.