Starting from the corporate marketing scenario, how to use WeChat public account marketing? According to Tencent’s official introduction, WeChat official accounts are divi into two types. Service account” and “subscription account”. Different from the subscription account type selected by most operators. A service account is an account type provided for enterprises and organizations. The main focus is also service interaction, which can be sent in groups 4 times a month. From the initial major bank service accounts and transportation service accounts. With more and more brands choosing to open service account types. It can be said that companies are aiming at the larger marketing space of service accounts.
Framework B2b Companies Can Maximize
The official account and the applet are connecting. Let’s take an example from an actual scene. You must have had this experience. When you follow the WeChat public platform of the Dior brand, in the menu column, you click the “fashion shopping” button, and South Africa Email List then you enter the fashion selection. Shopping applet, not only that, in this applet, through my order. You can immediately find out the information of your past shopping. Dior stores and Dior official website, what a magical process, just imagine. In the Dior brand, The data in stores, on the brand’s official website, and on the brand’s.
The Value Of Content Marketing
Why do brands need to connect the public platform with the CRM system? The fundamental problem stems from the fact that the traffic at the entrance of the WeChat official account comes from “WeChat”. On WeChat, a dominant social platform, giving up traffic in this field is giving up a huge business growth point. Official data from WeChat: GMV from WeChat mini-programs reached 800 billion in 2019. From January to August 2020, GMV rose by 210%. The online transaction ability of the official account should not be underestimat.
