Therefore, Li Ning’s strategy of reducing categories and focusing on five categories of commodities can shrink the front line, save costs, and spend R&D and marketing funds on the cutting edge. Second, focus on cultivating these five categories, form a good brand reputation among the senior fans of the five categories , and strengthen Li Ning’s professional image. Focusing on this approach resonates with today’s young casual apparel shopper.
Before a new product comes out, many companies will try to understand the competing products thoroughly, but they do not know much about the advantages of their own products. Brand marketing strategies follow hotspots and trends.
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Such trend-following behaviors exacerbate market homogeneity and make it difficult for consumers to choose. It can be seen that an excellent and special marketing strategy is really very important, so how to formulate a marketing strategy? Next, JINGdigital Ecuador Email List will take you to see what steps are required for a complete marketing strategy.
Here we recommend a familiar analysis model – SWOT. S (Strengths) are strengths, W (Weaknesses) are disadvantages, O (Opportunities) are opportunities, and T (Threats) are threats. Conducting a basic SWOT analysis is the first step in developing a marketing strategy.
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Using this method, we can conduct a comprehensive and systematic research. On the situation of the research object, and then formulate corresponding development strategies. Plans and countermeasures according to the research results. Not all brands ne to follow suit, and not all consumers ne to be satisfi. It is quite good to make good products in your own field and serve the corresponding customers well. Once you know more about your business, determine who your target audience is: In which group will your product have an advantage? If your company already has personas, this step means you still need to do some finer targeting. But if your personas are empty, it’s time to create one.
