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Lead Scoring Discover the Best to Kenya Phone Number

Lead scoring works as a lead scoring system to optimize conversions and increase sales for a business.

Daniel Moraes
Mar 5 | 18min read
discover how lead scoring processes work in digital marketing

Without proper qualification, your sales team will waste time with people who are not ready to buy and you will have a bigger job to generate new leads.

That is why lead scoring exists, a technique that helps increase the efficiency of Inbound Marketing and make the companies that apply it more solid.

Do you want to know how lead scoring works? Then continue reading, because we are going to show it to you right now! 6 steps to Kenya Phone Number perform lead scoring with perfection
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What is lead scoring?
Lead scoring is, in simple terms, a way of ranking your potential customers by points. These points serve to determine who is ready for the purchase or not.

Once a lead receives a scoreĀ  acceptable by the company, it is passed on to the sales team to attempt to close the deal.

This score is on the lead’s profile to the person in the company and also by their actions during the purchase journey .

Thus, the closer the lead profile is to your establishe person, the more points they earn.

At the same time, their actions (such as downloading rich materials, answering surveys, etc.) also count points, as they indicate interest in your message.

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What Types of Classifications Does Lead Scoring Cover?

There are three types of leads that are quite popular when we talk about their proximity to the moment of making the purchase decision and their compatibility with the profile of the company’s ideal client.

Information-Qualified Leads (IQL)
IQLs, in Spanish: information-qualified potential customers, are those leads that have the profile of your ideal customer and that, despite having provided you with personal information, have not yet shown a real interest in your specific solution.

This type of lead will only have more value for you if they make other interactions that show you that they are evolving and maturing towards the purchase process .

Sales-Qualified Leads (SQL)

SQLs are Sales Qualified Leads. In other words, they are the leads that are ready to buy your product or service and if they receive an offer correctly, they are more likely to accept it.

One of the actions that tells you that a lead is a SQL is free trials and demos.

After all, not all leads are created equal, and salespeople shouldn’t be forced to work on the luck of the draw when it comes to choosing who to approach.

The better you know your leads , the greater the chances of getting in touch with only those who are ready to become customers and that is where lead scoring helps.

The result is the 3 benefits that you will see below:

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