Although the growth of WeChat users has gradually stabilized in recent years, in the face of over 1.26 billion monthly active users, companies have to admit that perhaps WeChat will create the myth of national marketing. In the WeChat ecosystem, official accounts, Moments, Moments advertisements, and small programs can be linked to each other to form a complete link of marketing-sales-after-sales, which can not only help pharmaceutical companies understand user behavior and preferences but also help pharmaceutical companies from a macro perspective. Shorten the purchase process for users.
To Explore A Sustainable And Iterative Business
The emergence of corporate WeChat has further strengthened the mechanism for pharmaceutical companies to establish contact with customers. Pharmaceutical representatives can add customers’ WeChat friends through corporate WeChat accounts. After leaving the company, their customer relationships can be handed over to other MRs for an inheritance; Data such as chat records and a number of messages can be mastered by enterprises. With the use of corporate WeChat and WeChat, pharmaceutical companies can not only efficiently accomplish their marketing goals but also save on MR management costs.
At this time, SCRM and marketing automation Oman Email List tools based on WeChat and enterprise WeChat are good choices. The omnichannel marketing cloud tool that can take into account both can help companies easily count. The behavior and order data of customers and medical representatives on the basis of. Tencent’s original ecology, and then empower the reform of internal management under. The promotion of medical reform.
Have Greatly Reduced The Profit Margins
Medical representatives can jointly conduct professional offline lectures. With professors of medical schools and doctors in hospitals, so as to disseminate the characteristics and clinical. Performance of products to (potential) customers at one time in a more authoritative way. In addition, considering factors such as the epidemic, operating costs, and audience size. Online live streaming is also a good choice. After the offline activities, pharmaceutical representatives can exchange business cards with customers. Or invite customers to scan the QR code to enter the corporate WeChat group. Which is convenient for the subsequent cultivation and operation of pharmaceutical companies.