Now that you know which keywords are important to your business, you can move on with your SEO analysis and investigate which other companies are ranking for those specific keywords as well. Those companies are your SEO competitors.
Keyword gap analysis
Advanc SEO tools such as Semrush and Ahrefs allow you to perform a keyword gap analysis. In this tool you enter the website URLs of your main competitors. The tool then analyzes the keywords us on your competitors’ websites and compares them with the keywords you are found on. The results can help you find inspiration for future blog posts or pages:
- Weak: Keywords for which it ranks your site lower than any of the other competitors list.
- Untapp: Keywords for which your site has no rankings, but at least one of the other register competitors does.
2. Research your competitors’ content
You can use the information from this analysis to optimize the content of your own website. Which competitor’s content is driving a lot of traffic to their website? You can find out by making research into VP Administration Email Lists the content part of your SEO analysis. This can concern the content on your web pages, but also the ideas for a new blog post, for example.
Start the content analysis on the competitor’s pages that rank best for your focus keywords. First look at the page title and meta descriptions : is the focus keyword includ? Then take a look at the content on those pages: how are the pages structure? What titles do they have? How long are the lyrics?
Relevant criteria to take into account are:
- Word count and article length
- Use of visuals: images, videos, infographics,…
- The page title and meta description
- writing style
- Presence of structured data
- Titles and intertitles
Analyzing these parts will give you a better idea of what it takes to score well for your focus keywords.
3. Analyze the link profiles
Another important part of the SEO analysis is a backlink analysis. In this you evaluate the quality and quantity of the external links that point to your competitor’s website. The amount of links is important; but that has less influence than the quality. A link is of high quality if it comes from a relevant and authoritative website.
The quality of a site’s link profile is expressed by its domain authority. This is a score from 0 to 100. The higher the domain authority, the more powerful that website’s link profile is. This domain authority, just like the content on the page, has an influence on the ranking in the search results. Does your competitor have a higher domain authority than you? Then there is a chance that they will be found better than you.