Good content is a prerequisite for successful content marketing, but not the end. If no one is receiving the message that content marketing is delivering, then it’s just good content. From the perspective of execution goals, content marketing is to use content to serve marketing, and ultimately help customers achieve marketing goals and value; while content operation is to serve content through operational means, and ultimately help platforms build a better content ecosystem.
A Professional Content Marketer Will Communicate With
In the practice of content marketing, corporate marketers often confuse. The concepts of the two, regard content operation as content marketing. Pay too much attention to the dissemination volume of the content itself. The popularity of the topic, and ignore the question of “whether marketing information can be effectively communicated through content.” Pass it to the hearts of users, and achieve the marketing effect of brand recognition and even sales conversion.
When it comes to content marketing, the most Albania Email List effective way to “tell a good story” is to package customer stories. Traditional customer case packaging usually includes how the customer was at the beginning. What pain points they had, what goals they achiev after using a company’s products, and what effects were brought about.
Among Them The Most Important
However, such packaging methods often feel unreal. A fascinating and good story is bound to make the “audience” have a desire to explore, ask questions, and what happens later. Setting up usage scenarios makes it easier for users to have a sense of substitution, and at the same time, it can make the story more vivid. For example, Alibaba and NetEase both like to ask users to tell stories when new products are launch because. They deeply know that real usage scenarios are the most moving and the most effective way to generate empathy.