People Spend a Third of Their Day Looking Peru Phone Number. In 2021, according to the App Annie State of Mobile 2022 report , people will spend a third of their waking hours on their phones . That’s a solid 4.8 hours per day of app browsing.
What does that mean? A 30% increase in usage since 2019.
With that information, the question marketers and managers need to ask is: how can we succeed in a mobile-first world , where consumers spend an incredible 3.8 trillion hours sailing in them?
We have some ideas to share that may help you answer this question.
By comparing the numbers from 2019 to 2021, we can see how users have behaved over the years and then think about the impacts or opportunities that could result from these changes.
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The cadenced pandemic melancholy
First, we have to consider the changes that occurred in 2020 and 2021 due to the COVID-19 pandemic. We have seen an increase in the use of mobile devices because the world has been our home for literally years.
Bringing devices closer together has kept people more connected, not just for entertainment. It has also influenced the new labor standards.
According to the report, the most searched business keywords on the iOS App Store in 2021 were related to video conferencing platforms, such as Zoom , Google Meet, and Teams, along with scanner apps.
And, as we’ve said here before, remote work doesn’t sound like something that’s going to go away with the end of the pandemic. Many Peru Phone Number mobile device usage habits that emerged with the pandemic can safely continue into 2022 (and beyond).
A quick overview of the global scenario
Let’s take a broader look at the data report:
As for 2021, Brazil and Indonesia stand out with results of more than 5 hours in mobile applications . This is about 2 hours more than the last country in the research ranking, China, with just over 3 hours a day.
The United States ranked 10th with 4.2 hours per day (an hour more than Americans spend watching television).
How Relevant Is That Context to Marketers?
Social Networks, Generation Z and trends you need to know
If you are a heavy user of social networks, you have probably noticed the boom that photo and video applications are experiencing. It seems like every day we have a new trend, challenge, or viral content on Instagram or TikTok, especially when you look at Generation Z.
And the data reinforces it: according to the report, 7 out of every 10 minutes spent on the phone were dedicated to photo and video applications in 2021.
The recent generation of users (Gen Z) is much more connected and interested in sharing their lives on social networks. Young people are responsible for generating a good amount of engagement on photo and video apps, much more than other types of apps.
Other segments such as gaming, finance, and retail have also seen growth in app usage over the past year.
Using data in your marketing strategies can be a good way to find problems and opportunities.
People spend a third of their day looking at a single screen. This means that marketers have good opportunities (literally) in the palm of their consumers’ hands.
But for that to work for you, you need to figure out a way to make deliberate mobile use a direct channel that connects your audience, from entertainment to business.
Having a website optimized for mobile devices is no longer enough. It’s the bare minimum for any brand. People’s attention to their phones is huge but also questionable. Getting their eyes to fixate on your brand may not be such an easy task.
But we have some tips to help you with that.
Think of new channels
An important point in a marketing strategy is to understand the channels in which your audience is. It has become clear that the use of mobile devices has been growing a lot worldwide. If you’re not exploring digital channels very deeply, this has been almost mandatory in recent times.
Is it worth having an app for your business?
If your company has an app, you may be closer to your audience than you think. Apps are great at collecting data about users, which helps develop more targeted strategies. There is also the benefit of sending push notifications and offers in real time, which increases the chance of interactions.
But beware: there is no use in creating an application without any purpose. People are very demanding with the applications that compete for the memory of their cell phone.