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Lilac Garden helps Chinese doctors grow. Currently, it has launched service sectors such as academic exchanges, continuing education, medication guidance and career development, creating a B2D2C double-end closed-loop marketing that affects doctors and then the general public. Lilac Garden cooperates with pharmaceutical companies to serve doctors at the same time. Empower patients and the public through the influence of physicians. From the annual report released by Lilac Garden, it can be seen that under the normalization of the epidemic in 2021, on the whole, the online learning behavior of doctor users will show a trend from “broad” to “deep” and from “passive” to “active”.

It Can Track The Behavior Data Of Doctors

From the perspective of online education for doctors, the use of tools extends from database queries to clinical knowledge learning. Here is an example. Lilac Garden’s medication assistant can link doctors to more cases and related courses on the use of the drug through drug instructions. Online academic conferences Continuing trends and Honduras Mobile Number List increasing willingness to pay for knowledge. From the perspective of online interaction between doctors and patients and the public, the interactive experience between doctors and patients has improved, and the platform of doctors may become a new entry for online education for doctors and popular science for the general public.

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How Can Physician Education Be Done Better

From the analysis of the report, it can be seen that in the post-epidemic era. The trend of online academic behavior of doctors is to be more proactive and more quality-oriented. For platforms or pharmaceutical companies, how to effectively reach doctors will be a topic of continuous exploration. In addition, due to the increasingly fierce competition for traffic on the Internet. The content that attracts the attention of doctors should not only have dry goods. But also attributes such as emotional care, interactive incentives, interesting experience, and personal identification.

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