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In the tight labor market we find ourselves in today, a good careers website can be the distinguishing factor that makes potential candidates choose your company. In this article I share the 5 factors that make your career page convincing.


McDonalds, G-Star, Coolblue and Nike. Big brands with one common denominator: access to a careers website. In the current era, where there is a real war for talent, you can no longer do without such a careers General Manager Email List website. But what factors should your career website include to convince that candidate to choose your company?

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Before we answer that question, let’s briefly explain the distinguishing factor of a careers website. The careers website is completely separate from the regular website of a company. While a regular website focuses on drawing attention to the products or services that the company provides, a career website focuses entirely on recruiting new talent. And now the promised factors!

1. Vacancies

The first is a no-brainer, but of course the most important factor within a careers website. The purpose of your careers website is to recruit as many relevant candidates as possible through job applications. You need vacancies for that.

Make sure to use the vacancies in an original way. We have now seen the ‘sales tiger’. Instead, show what you can do for the bigger picture with this feature. For example, Philips states on the careers website: ‘It’s not just about the job, it’s about making a difference.’

2. Experience

Another important function of your careers website is to showcase your company. Try to really capture the experience within your company in text and/or video. Werkbijdefense is a good example of this. They really show in pictures and in writing what the organization is all about. It is nice for potential candidates to know what kind of organization they end up in

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