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In her book, Janne Schuijn puts the blunt ax into vagueness and doom-mongering. She has a cheeky, down-to-earth, personal writing style. This ‘colloquial language’ will appeal to many, but some (sorry, me too) will get the jitters. Especially her tendency towards English terms (ownership, commitment, struggle) and interjections (holy shit, for the love of God, let’s face it, we’ve all been there…) should be a lot less as far as I’m concerned. In beautiful Dutch: ‘less is more’.


Averse to floating books

A little more depth and striking examples would benefit her striking messages. Nevertheless, Janne offers in ‘  (affiliate) lots of handles, advice and incentives for people who are averse to floating books and who want to pull themselves out of the swamp by their hair. She often draws from personal situations, so you quickly get to know her better. Also because she does not spare herself: she shares her own learning points without shame.

Oh yes, she addresses readers who are in danger of getting stuck in their stiff struggle for happiness: “What if it just sucks? Sometimes cunt is just cunt”. After all, finding your ultimate happiness is not magic (I almost wanted to say ‘well, but I held back in time!). It is mainly a matter of hard work.

For optimal online visibility, it is important to score better than your competitors in SEO. An SEO competitor analysis can help you improve your ranking. With an SEO analysis you map the activities of your VP Software Email List competition and you can use them for your own strategy. How do you properly conduct such an SEO analysis? In this article I share a plan in 4 steps.

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1. Map your SEO competitors

To know who your SEO competitors are, it is important to first have an overview of the companies that are trying to rank for the same keywords as your company with their website. Your SEO competitors are not necessarily the same companies as your competitors in the offline world. Once you know who your organic competitors are online, you can start analyzing their website to find out what they are doing better than you.

But before you can start your SEO competition research, it is first necessary to conduct a keyword research.

Start with keyword research

During this keyword research you will look for relevant keywords with a high search volume that can be competed. This also provides insight into your strong keywords (keywords where you rank better than the competition), weak keywords (keywords where the competition ranks better than you) and opportunities. These are keywords with which your website does not yet rank, but the competition does. Keep in mind the different search intentions of users on Google.

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