Social Media Features Marketing Uruguay Phone Number. Are you optimizing all the social media features available to you to boost engagement?
Today, audience interactions go beyond the newsfeed. People also interact with ‘stories’, a relatively new social media feature.
Stories first became prominent with Snapchat. Short videos, pictures, and the ability to interact with AR technology quickly made stories popular with Gen Y.
Once Instagram added stories as a feature on its platform, followed by Facebook, it became all-pervasive. Stories have become a popular way for people to communicate and share personal content.
The use of stories is not a short-term trend; businesses need to be aware of the power of stories and how to leverage it.
Why Stories are Here to Stay
There are 5.11 billion unique mobile users around the world and it is projected that over half of all eCommerce sales will happen on mobiles by 2021.
You need to ensure that your digital marketing efforts are optimized for mobile platforms. Stories make it possible to create content in a vertical format, making it easy to share content and consume it. It’s fair to call stories the first real format that has been developed for the mobile phone.
Stories appear in a full-screen format, making them engaging and truly immersive. You can leverage them to grow your business by building audience engagement. Let’s explore a few ways that you can use stories to connect with people at a deeper level.
How to Boost Engagement with Stories
Stories offer a dynamic way to communicate with your audience. However, it’s not helpful to approach content creation for stories the same way you would for newsfeeds. Here are some helpful tips to help you create stories that win over customers.
Creating polls allows you to get feedback from your audience and also invites them to create content with you. They add an element of interactivity that gets your audience actively participating in your message. Encouraging your audience to take part in a poll makes your brand more memorable. you’ll also build positive associations that will lead to further engagement.
Leverage the Fear of Missing Out
You can leverage FOMO or the Fear of Missing Out to create more conversions and engagements for your brand. Instagram allows you to create a countdown timer that you can use for or limited period offers and discounts.
Stories only last for 24 hours which also increases the fear of missing out on an attractive opportunity. In this way, you can leverage stories to create an increase in engagement during a short time frame. Such strategies generate greater excitement especially during the holidays and other significant events.