If the goal is to acquire users, in the current situation. That all brands are facing the dilemma of customer acquisition. It is necessary for brands to combine fission tools to guide existing fans to the brand’s activities and products. Through interactive methods such as chat, template messages, and automated customer journeys. New, high-quality content to forward, share or click to watch. At the same time, combined with the descriptive text at the bottom of the short video in the video account, embedded in-depth high-quality graphic links related to the video, guide users to read the graphic and pay attention to the brand’s official account, increase the exposure of the official account, and achieve the brand’s customer acquisition.
It Is Difficult To Produce High-quality Content
The era of only using WeChat official accounts as brand promotion and display has basically become a thing of the past. Now the WeChat user base is facing a growing ceiling, and the battle for WeChat traffic has gradually turned into a battle for brand stock. Therefore, most companies have shifted their original positioning of brand promotion and user Bahamas Email List acquisition to user cultivation and conversion and monetization. Whether it is IKEA and Sephora in the retail industry, Dior in the luxury industry, Johnson & Johnson in the pharmaceutical industry, New Oriental in the education industry, Didi and Ctrip in the tool application, etc., they have all entered the mini-programs, so that they can be used in the mini-programs that are closest to the traffic gathering places. The platform enables in-place conversion.
If You Want To Do The Above The Marketing
Brand official accounts with user cultivation as the main positioning ne to provide. Dry content mainly, and build a complete content library system in the official account. So that users can have a professional content library that can be accessed at any time, such as education CRM. The system can push accurate content based on the information filled in by consumers. Therefore, the type and quantity of the content of the overall official account ne to be expand and expand. The quality of dry goods content also needs to be review and reform bas on real-time data.
