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Another important part of the SEO analysis is a backlink analysis. In this you evaluate the quality and quantity of the external links that point to your competitor’s website. The amount of links is important; but that has less influence than the quality. A link is of high quality if it comes from a relevant and authoritative website.

The quality of a site’s link profile is expressed by domain authority. This is a score from 0 to 100. The higher the domain authority, the more powerful that website’s link profile is. This domain authority, just like the content on the page, has an influence on the ranking in the search results. Does your competitor have a higher domain authority than you? Then there is a chance that they will be found better than you.

You can do a link analysis Chief VP Sales Marketing Officers Email Lists
with tools lik
 This tool shows you the number of incoming links and the quality of those links.

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4. Check out the technical SEO

With a technical SEO analysis you look for the weaknesses in the technical SEO of your competitors. A technical SEO analysis looks at the structure of the website, the speed, mobile friendliness, and much more. Do you know your competitor’s weaknesses? Then you can optimize the technical SEO of your own website.

What does SEO analysis get you?

An SEO analysis of your competitors is a great way to learn more about your industry and about your competitors. It gives you the chance to optimize your website for the search results. Don’t forget to keep an eye on your own performance and, if necessary, make sure that you adjust your own SEO efforts in time to stay ahead of your competitors. Children’s toys are always on sale in November and December. Not very coincidental of course. But most of the time it’s not really an offer either. A few weeks earlier, the regular price of the product was often lower than the offer price in November. Prices and discounts should never be misleading, but until now it was the ACM that determined what was misleading. That will soon be a thing of the past, if there is a legal regulation.

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