With the rise of the concept of private domain traffic, many education brands have begun to realize the necessity of WeChat marketing, but the operation has stopp, staying in the promotion of brand dynamics or the latest course activities, brand public accounts, and WeChat communities. A free content distribution channel cannot be call a real marketing customer acquisition channel. Sales also use private WeChat to add customers, which has gradually become an annoying “mass harassment tool”. Such a customer acquisition model has obvious disadvantages:
The Education Industry Eradicate
- Relying on a large number of marketing expenses and human input to obtain potential leads, the initial cost is already high, and the quality of potential customers is uneven. “Golden rush” is not only time-consuming and laborious, but also difficult to guarantee the conversion efficiency; Customer leads are directly wast.
- In the past, the method of selling private WeChat to Latvia Email List add customers can ensure that users are deposit in the private domain traffic pool, but the personal WeChat service link cannot be monitor. The service quality and conversion efficiency are completely determin by the salesperson’s attitude and ability. What’s more, sales leave It also happens from time to time that customer resources are taken away at the same time.
Companies Could Benefit From I
- Underlying salespeople and fans of official accounts are separat from each other. Customer needs are not clear, and content can be reach at will, so brands cannot manage and track continuously. In addition, users also lack a fast track to learn about brands and courses on their own!
Replacing private WeChat with corporate WeChat to add customers is becoming a consensus in sales management. So, should educational brands choose WeChat official accounts to receive traffic or enterprises WeChat to directly add users? In fact, both have their own pros and cons and their own good scenarios. The former supports long-term content access and incubation, so as not to incur user disgust. The latter is more suitable for one-to-one private services and enhances user favorability. It is important to educate brands on how to combine the advantages of both to maximize customer acquisition efficiency.