The vast majority of companies have already comprehensively deployed WeChat subscription accounts, service accounts, small programs, and other links, and they have applied the entire marketing plan to each link of WeChat, or they have blindly followed and exerted their efforts when they saw the layout of competing products in their peers. In fact, the functions and positioning of each link of WeChat are different, and the roles played in marketing scenarios are also very different. Enterprises should plan the overall marketing path based on the functional differences of the above WeChat links.
Four Scenarios Of B2B WeChat Marketing
From the perspective of B2B enterprise marketing needs, the core marketing scenarios in the WeChat ecosystem include the following four categories: WeChat omnichannel customer acquisition, WeChat community operation, sales empowerment management, and full life cycle cultivation, which almost include enterprise customer acquisition, The whole process of cultivating and transforming marketing.
BB WeChat Marketing Scenario 1 – WeChat Omni-Channel Customer Acquisition. The typical links for B2B companies to acquire customers and China Mobile Number List to attract new customers in the WeChat ecosystem are: through social media promotion, attracting fans to follow the official account, or small programs, realizing the registration of small programs and consulting, and then continuing to cultivate, the main position of customer acquisition is the service account, subscription number, and applet.
Of Four Scenarios Of B2b Wechat Marketing
In this scenario, the JING tool can provide a series of marketing automation tools such as official account management, material management interactive tools, customer identity management, customer grouping, etc., which act on all aspects of enterprise customer acquisition, attract more users’ attention, and establish a user tag management system. Clearly identify and continuously cultivate users for enterprises to achieve more efficient customer acquisition and drainage.
For B2B companies, corporate WeChat is a more suitable place for community operations. The B2B business has a long single cycle. Once the salesperson leaves, it is easy to cause the problem of follow-up information being broken. Enterprise WeChat can help companies record and analyze the communication and follow-up process, and because enterprise WeChat will display the suffix of the company to which they belong, when sales staff communicate with customers through enterprise WeChat, it can effectively improve customer trust.