In the 3.0 stage, marketers not only need to work more closely with sales to understand their perception of target customers, but also need to take the initiative to explore potential customers who have not yet entered the brand interaction territory. Using omnichannel marketing automation + CDP + sales empowerment is the core of the marketing structure. Through the early transformation, the marketing department has been able to deliver its recognized potential customers for sales, so the right to speak has been improv.
Brands Can Use These Channels To Launch
Marketers need to clean up potential customer company information, carry out ABM—behavior tracking and label recording, scoring and information archiving, personalized interaction cultivation, and a series of actions. At this stage, the market provides data insights and target guidance for key customer sales. Revenue-Driven Marketing.
Revenue-driven marketing emphasizes the Cyprus Email List connection of full-link data. Marketers use data to drive and guide sales to focus on high-value leads, companies and business opportunities and form a process from the marketing activities of the marketing department to generate potential customers to sales. The whole-process ROI tracking is closed-loop after follow-up is completed.
Build An Effective Content Marketing Platform
Only content knowledge with high quality, high nutritional content, and high sense of identity. Will be recognized by the audience, otherwise it may be counterproductive. Especially in the B2B industry, the brand’s political, professional, and emotional relationship. With customers all need in-depth content and unique viewpoints to maintain.
Marketers can create a “mini-site” with the help of the Content Center feature of Pathway Technology. Which contains links to published content such as white papers, offline events and online live broadcasts. The microsite has basic navigation based on content type or topic. It’s a great tool to bring all your valuable brand content together and create long-term value from your input.