At this stage, corporate marketers gather in the marketing department. Which is regarded as a “pure spending department”, where sales dominate the market work. While marketers have no support for sales leads and have a low voice. At this stage, enterprises are still in the brand awareness of traditional marketing, and most. Of marketing strategies still spend money on advertising.
Among them, it is necessary to set up a lead scoring system, potential customer allocation tools, front-end sales tools combin. With customer portraits according to the interactive journey of potential customers.
This part of the enterprise starts with the digitization of marketing activities. Enterprises require that the marketing department should not only be satisfied with the work of product promotion, but also need to have practical support for sales and provide Australia Email List potential customer resources. At this stage, marketers in the marketing department begin to develop potential customers, acquire potential customers through natural search, paid search, advertising, email marketing and other means to empower sales.
The first step in the marketing layout of high-quality content combined with different channels of enterprises to attract customers. Then, it is necessary to identify potential customers of different levels and automate multi-threaded interaction.
Business Opportunity-Driven Customer Inbound Marketing
Most of the difficulties encounter by companies in the 2.0 stage are. The market and sales have inconsistent standards for potential customers, and sales think. That the potential customer resources import by the market are mix and follow-up is a waste of time. Marketers can use the inbound marketing path to solve the problems encountered in the 2.0 stage: through SEO keyword search engine optimization, social media layout, bureau optimization, friendly links, email subscriptions, Q&A community settlement, etc. are all possible. Continuous penetration effect. At the same time, the richness of domestic social media provides a variety of content sedimentation. Pools such as WeChat official account, Weibo, Zhihu, Douyin, Jianshu, Baidu Wenku, etc.