From the case summary of the cooperation between Lilac Garden and pharmaceutical equipment companies, digitalization is not a one-step process, but a gradual one. The first step is to do the project. Starting from small steps to build a “victory moment”, many pharmaceutical equipment companies have been waiting, learning and planning. There is such a line in Lilac Garden’s corporate culture-thinking is a problem, and doing it has an answer. Therefore, pharmaceutical equipment companies can first Take small steps and let your team build confidence in digital marketing. The second step is to build the mechanism.
Choose The Platform That The Ecology Needs
Through small projects, build and continuously optimize the collaboration process between teams, and reuse the iterative “moment of victory” marketing mechanism. The third step is to make a platform. Target doctors can form a closed loop of education in a relatively controllable environment. Some pharmaceutical and device companies have Iran Mobile Number List established private user domains. For their users in apps, mini-programs, and micro-malls. WeChat terminals, and PC-side official websites, but the data between. The platforms is not connected. So it is difficult to distinguish the ID of the target user and thus cannot describe. The common and differentiated attributes of the user.
Determine Whether You Need To Use A Marketing
Lilac Garden focuses on the core needs of users and uses different product modules as the starting point to realize the complete link of AIE (AIE is a closed loop from the establishment of user perception, to the education of user cognition, and then to user interaction). It can track the behavior data of doctors and users through its own channels and content, and iteratively review the data to guide the next marketing strategy. The fourth step is to build an ecosystem. Based on the above three steps, determine what kind of digital ecology the pharmaceutical and device companies need to build, and choose the platform that the ecology needs to build, whether it is WeChat, App or PC? Finally, determine whether you need to use a marketing automation tool similar to JINGdigital to open up data from various channels and enable digital marketing.