If the brand cannot capture the user’s behavior dynamics, the understanding of the user will be limited to basic information such as gender, age, and region. The real-time user behavior is reminding the brand of the user’s current thoughts and future needs. Fans who are in need of courses and services will browse existing content with a high probability. If the content is general, it is impossible to capture user behavior. In other words, the content of the official account is also a window for potential customers to understand the quality of educational brand courses.
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No matter from which point of view, educational brands need to start their content marketing strategy as soon as possible: do a good job in content creation of different categories and levels, and provide a simple and clear content browsing and retention path, so Malaysia Email List that content can become an important source of customer acquisition! JINGdigital’s content center and form tools will provide one-stop convenient services for this. On this basis, using user journey tools, it can also turn passive into active, so that content marketing strategy can go further.
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For example, user A clicks and browses the menu bar “English on the job” content. The general public account has no perception of such interactive actions. But the user journey tool can clearly gain insight and respond in time. Once the user browses the menu bar “English on the job” For the content, 3 minutes after. The user finishes browsing, he will take the initiative to record a live video for. The targeted push of “workplace English dry goods you have to know”. Similarly, if user B signs up for the free live broadcast experience class of. “Operation Training Course”, then through the user journey tool, he can be sent. A targeted broadcast reminder 10 minutes before the start of the live broadcast. The above two scenarios both provide users with friendly and accurate services and also increase the opportunities for users to browse brand content.