Discover (tofu). Consider (mofu). Decide (bofu) so. You have to make sure that your call to action ensures that prospects move naturally through the sales funnel. Rather than asking for action from prospects who are not ready to do so. Genwords example: the most successful ebook in genwords. We’ve managed to get a lot of content. We believe this is the result of applying all of the above in our content marketing strategy. Here we mention a few: inbound marketing guide this is an introductory ebook that explains some of the pillars that support inbound marketing as a methodology.
This is an ebook designed for leaders at the tofu stage. And it’s had great results so far: visitors. Clue. .% conversion rate. As we all know. The key performance indicators of content marketing. Marketing strategies must be monitored through key performance indicators. These will show how effective the executed actions are. With this ebook. We intend to address potential clients who are in the mofu stage. The result: a total of visits. .% conversion rate. Clues. Content marketing tactics playbook we understand that content marketing can work well when carefully planned. So we wanted to use these materialsprovide tools to help our prospects get organized.
Growing Email List
With this ebook. We’ve achieved amazing results: visitors. .% conversion rate. . A clue. After we have Argentina email address acquired these leads (with the help of ebooks). Ebooks and marketing automation brings special treatment through marketing automation to generate more contacts via email. Thus generating the interest of these leads to learn about our serve. That is. Through a rating system. We determine who may be interested in learning about our services and who is definitely not. That’s what it’s about. Which is that it’s great to have metrics that give us an idea of the impact of our actions. But it’s better to start working out what to do with the numbers.
In our case. It was the start of a highly segmented strategy. Selling to people who really met our lead scoring criteria. Rather than to those who were only interested in learning. This should always be kept in mind when making an ebook. Always thinking about how to follow up. What will you do with the information collected? That’s why it’s important to choose which fields will appear on your form.
And Eager to Read
They’re not. The intent of the form is clear; it’s about taking data of interest from potential customers and then starting to create campaigns that get them pushed through the sales funnel naturally. Nurture them until they decide to contact us. Ebooks are a very powerful material. So once you publish for the first time. Look out for the following signs: how many downloads are you getting? How many visits do the ebooks have? Apply a comparison. How many downloads did you get versus the traffic to the link where the ebook is located? If you share it on social networks. Do you have a way to measure the impact at hand? Compare? Reaction? Notes? Any data that seems interesting to you should be added to the list to more accurately determine everything related to the impact of your downloadable material.