We will insist on investing in a major role in the digital age. Community management is not an expense, but an investment for the company. Why invest in a Community Manager. I would say in the first place for his broad skills and his mediating role between the company and its future customers. Internet users. From the moment a profile manages digital communication in the company, it will become a key pivot for working on the visibility of its entity. The Community Manager can play this role in an SME. Without there being a real need for a full-fledged communication department. We will rely on the strategy put in place and its deployment on social networks to make the company known.
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From there the Community Manager will supply content to the company’s supportto gradually develop its digital presence on the net. Of course Comoros Email List there is everything that goes around it, but I don’t want to list its role here, which you already know. His work, which will be long-term, will aim to bring in the client through an “inbound marketing” approach if I may say so. Several capture tools can then be put in place to create a database of leads / prospects which will then be processed by the sales department. It’s a simplified diagram, but which shows the interest of investing in a Community Manager for his company and not starting with an expense, which in the long run risks really being a loss. Spend vs Invest CM or CM – Le Journal du CM I sometimes like to give definitions.
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The way that they resonate in my mind, even if sometimes we are in the approximate! An expense reminds me of a sum of money that vanishes in BTC Database AS order to have fun or quite simply with the ulterior motive that we will recover nothing by spending it more logical seen like that! An investment, I immediately have the feeling that it will bring something back, I invest for a return, to reap the rewards… ROI, that’s the reality. And since ROI is the subject of a great debate in the digital world, let’s at least make the terms adequate when investing in a key position in the company.