For the older generations, the TV news remains an unshakable rock in the surf of their daily news stream. For 71% of people over 55, TV (and newspapers) are still the most important news sources. In all other age groups, news sites and apps are the most consulted. Social media remains number 1 for users under the age of 35.
Nearly all news consumers (94%) used one or more social media platforms, including messaging apps, in the past week in 2022. WhatsApp is the most used, followed by Facebook. TikTok shows a strong increase in use, in 2022 13% of respondents will use the platform in the past week. Social media is no longer used to consume news. However, more and more users prefer it.
Purpose and Target Audience
The differences between age groups Taiwan Phone Number are large. Among young people aged 18 to 24, 83% use one or more social media platforms for news. Instagram is increasingly an important source of news for young people up to the age of 24, with 35% using the platform for news. For the 25+, Facebook plays the most important role in providing news.
The use of social media certainly does not hinder the use of other news media. In fact, social media are usually used additionally, also to share news. That has not changed in 2022. The average number of news brands used is considerably higher in the group that uses social media for news.
You’re Ready to Go
Young people come into contact with different news brands more often than older people via social media. This may also say something about an increased visibility and connection of the content of the news brands present on social media to the needs of the users. In addition to the news brands on social, the social media itself is also a source of news.
The risk of ending up in a filter bubble, or ‘echo chamber’ as the research calls it, increases the more social media is the main source of news. The share of users who say that they hardly consult any or all of the news brands is the largest in this group.
Remarkable detail: although young people previously indicated that they avoid news because they did not want to end up in discussions about topics, they participate (much) more (68%) in news on social media than people over 35 (32%). They do this by sharing, commenting and talking about it with friends and colleagues.