This requires the use of real-time data tracking tools: which fans have read which pictures and texts, which links in the pictures and texts have been clicked, which video, which audio, how many shares and then help brands optimize their content. In addition to building a content system, brands must also work hard on reaching and interacting. After all, it is a pity that the display rate of good content is low. In addition to making full use of the number of pushes and tweets built into the WeChat official account, brands can also use marketing automation technology to capture 48-hour users who interact with the brand’s official account (such as new followers, reading pictures and texts, in the official account). Initiate chats, etc.
Understand The Company Core Technology
So as to achieve automated official account graphic content. The accurate push of personaliz template messages – more importantly, in a 48-hour time period. Brands can use customer journey tools to instantly, Different nodes such as 12 hours, 24 hours, and 36 hours. Later realize differentiat interaction and content push.
When the brand official account is positioned to Belarus Email List achieve conversion, the attributes cultivated by users must also follow. Brands can shorten the path of users from generating purchase intentions to jumping. To the brand’s small store by embedding mini-program cards in public pictures and texts. However, this is far from enough.